MMERCH

POWER YOUR MERCH.
AND WATCH YOUR FANS BECOME SUPERFANS.

An NFC chip transforms merch into continuous, direct engagement with your fans. Fans get exclusive rewards, access, and content. You get long-term evangelists. Everybody wins.

WHAT

TURN MERCH INTO A WEARABLE WALLET™.

We custom program an NFC chip that’s embedded in your merch. When fans scan the chip, they launch a Wearable Wallet™ — a proprietary, interactive, modular web application.

Continuously interact with fans, online and off. Reward your biggest fans by unlocking access to products, events, and content based on their engagement. Don’t just connect. Stay sticky.

HIGHLY TARGETED GATED CONTENT

Create and deliver content exclusively for your fans based on their individual behavior and level of engagement — BTS, interviews, outtakes, alt versions, digitized archives….

DATA-DRIVEN CUSTOM SHOP

Offer your most engaged fans targeted limited editions, early access to drops, exclusive products.

GAMIFIED IRL EXPERIENCES

Bridge online and offline through an Experience Network, a curated set of places to go and things to do.

When fans wear their favorite merch to one of your experiences, they check in by simply scanning the chip with their phone — and get a loot box filled with rewards.

REWARD SYSTEM

When fans do stuff, they get stuff. A loot box can deliver a variety of custom prizes — digital collectibles; exclusive access; discounts on merch; points that contribute to leaderboard status, providing a dynamic snapshot of your most committed fans.

WHY

FANS ARE NOT ORDINARY CUSTOMERS.

They’re passionate. Expressive. In it for the long run. Treat your fans well and everybody wins.

WE LIVE IN THE AGE OF FANDOM.

58% of Gen Z
50% of Millennials

Say their favorite musical artist is important to their identity

40% of Gen Z
39% of Millennials

say their favorite movie/franchise/series is important to their identity

EVERYTHING ISN'T FOR EVERYONE.

“Fandom is often a lifelong journey rather than a weekend getaway. Since fandom can be deeply tied to identity, fans are likely to stick around and invest in the content and personalities they love. Brands should aim to be right there with them, nurturing the fandom, for the long haul.” (Deloitte)

CUT THROUGH THE NOISE OF SOCIAL MEDIA. CONNECT DIRECTLY WITH YOUR FANS.

The media landscape is noisy. You have to fight through the chaos to reach your fans. And with AI — slop and not — it’s only getting louder. Deliver exclusive content directly to your true fans. Without the distraction of doom scrolling.

LEARN MORE ABOUT FANS. FROM ONLINE TO IRL.

An analytics dashboard lets you identify your biggest fans, who’s buying what, going where, doing this or that.

WHO

WE BELIEVE FANDOM IS A NATION BOUND BY SHARED OBESSION. MERCH IS ITS FLAG.

Founded in 2022 by Colby Mugrabi, MMERCH is a patented software platform for the future of products and fan engagement — a toolset focused on deepening fan participation and community building.

Based in New York, we are a global team of coders, artists, writers, designers, and thinkers who’ve worked with some of the world’s biggest brands including Apple, Meta, Adobe, FitBit, Medium, Red Bull, and Dolby.

If you’re interested in powering your merch, let’s talk.

CONTACT