mmerch
Neo-Couture™Non-Fungible Fashion™
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mmERCH garment preview
Drop 1 // Egg Collection

Our first drop is in collaboration with the legendary, multi-award winning comic book artist, Gilbert Hernandez.

mmERCH garment preview

Drop deets

  • 48 original characters hand drawn by Gilbert Hernandez.
  • Each wears a singular algorithmically generated hoodie.
  • Each unique design translates into a one-of-one physical.
  • 960 NFTs. 860 physicals in French Terry, 100 in Cashmere.
  • Accessible mint price, physical twin included.
  • Drop Date: Q1 2024
enter the drop
SAMPLE OUTPUTS: TRAITS & STYLES

What the mmERCH?

What the mmERCH?

  • Trait Count:5

  • Style:

  • hoodie pattern

    Hood:Composition

  • Body:Lime

  • hoodie pattern

    Pocket:Composition

  • hoodie pattern

    Sleeve(L):Checkerboard

  • Sleeve(R):Blanco

  • Bands:Cobalt

  • Rarity Score:🔥🔥

Heads up: Material matters. 860 French Terry. 100 Cashmere.

SAMPLE OUTPUTS: TRAITS & STYLES

What the mmERCH?

What the mmERCH?

  • Rarity Score:🔥🔥

  • Trait Count:5

  • Style:

  • hoodie pattern

    Hood:Composition

  • Body:Lime

  • hoodie pattern

    Pocket:Composition

  • hoodie pattern

    Sleeve(L):Checkerboard

  • Sleeve(R):Blanco

  • Bands:Cobalt

  • Rarity Score:🔥🔥

Heads up: Material matters. 860 French Terry. 100 Cashmere.

cross

How mmERCH Drops Work

Step 1

Pre-Reveal

Gilbert's original drawing

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Step 2

Reveal

Your design attributes

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Step 3

Claim Physical

Activate Wearable Wallet™

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Step 4

Final Artwork

Virtual asset unlocks

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how mmerch generative fashion works

Creating rarity for the rare

Creating rarity for the rare

Haute couture creates one-of-one fashion for the very few. But how do you create one-of-one fashion for everyone? You turn to the wonder of algorithms.

We plug our taste — colors, patterns, material — into a computational engine that, in one click, generates thousands of unique designs.

hoodie silhouette
STEP 1

Define Traits

Every mmERCH collection begins with a featured silhouette and set of traits — body, pocket, hood, bands, sleeves.

colors and patterns
STEP 2

Input Attributes

We curate a set of colors and patterns that will adorn said traits.

rarity curve
STEP 3

Assign Rarity

For each design attribute, we assign a level of rarity where color and pattern is driven by a value curve, sparking scarcity.

final design
STEP 4

Generate Outputs

Our algorithm draws from the inputs to create a set of unique designs, a collection of one-of-one goods. Some are rarer than others but each is unique.

This is what you get — Fashion 3.0

One-of-one that's Digital, Physical, & Virtual.

FASHION 3.0

Digital

An NFT artwork, rife with utility, forged in collaboration with an artist, designer, brand.

digital artwork forged in collaborations
FASHION 3.0

Physical

Delectable luxury, premium materials, meticulously crafted, NFC enabled.

french terry, physical hoodie example

French Terry

Cut & sew, hailing from a fabric mill in Italy before traveling to LA where they are hand cut and assembled into a premium garment.

The logo is silk screened, the printing is European, and the thread, tonal.

cashmere, physical hoodie example

Cashmere

100% cashmere hoodie produced from hand dyed yarn and knit in Italy.

Each algorithmic design is assembled via linked jacquard panels and finished with an embroidered logo.

A most luxurious garment, indeed.

FASHION 3.0

Virtual

Bringing your mmERCH to life in the metaverse — whatever that is, whenever that may be.

artworks + environment : Tyler Hobbs, Joshua Bagley, 6529, ONCYBER

FAQs